The image above is used in social media to direct the audience to yourpharmacist.org.
HOPA is pleased to be an official supporter of ASHP’s We’re Your Pharmacist, a national public awareness campaign bringing visibility to pharmacist contributions to patient care across practice settings and specialties.
Along with the ASHP and other campaign supporters, HOPA will help educate the public about pharmacist patient care roles and inspire the next generation of pharmacy professionals.
In it's first year, We’re Your Pharmacist exceeded expectations in its reach and impact. According to ASHP, the campagin garnered more than 87 million digital impressions, 1.8 million+ social media engagements, and more than 120,000 visits to the campaign website.
This campaign aligns with HOPA's vision that everyone undergoing cancer treatment should have an oncology pharmacist as an integral part of their care team.
It also helps expand our reach as we combine efforts with other supporters, including the American Association of Colleges of Pharmacy (AACP), American Association of Psychiatric Pharmacists (AAPP), and the Board of Pharmacy Specialties (BPS).
Want to increase public awareness of pharmacists?
- Download the We're Your Pharmacist campaign toolkit.
- Use the hashtag #yourpharmacist in your social media posts.
About ASHP
ASHP is the largest association of pharmacy professionals in the United States, representing 60,000 pharmacists, student pharmacists, and pharmacy technicians in all patient care settings, including hospitals, ambulatory clinics, and health-system community pharmacies. ASHP innovates, educates, and advocates for a strong pharmacy profession. Visit ashp.org.
