There are numerous ways to reach our members, both through publications and advertising. Choose the ways that best suit your particular needs!
Annual Conference Marketing & Advertising
Program Book Advertising
Advertising in the 2020 HOPA Annual Conference Program Book offers concentrated exposure to more than 1,200 hematology/oncology pharmacists worldwide. The program book will be distributed on site to meeting attendees and will contain the complete conference schedule, session descriptions, conference location guide, and exhibit schedule layout.
Program Book Advertising Specs & Rates
|1 page ("8.5" x 11")||$8,000|
|1/2 page H ("8.5" x 5.5")||$5,000|
|1/2 page V ("4.125" x 11")||$5,000|
Cover size is "8.5" x 11"; allow for 1/8" bleeds
Non-exhibitors are charged an additional 10%.
Rates are net. No agency discount will be given.
Exhibiting & Advertising packages are also available, see the exhibitor application for more details.
Program Book Advertising Dates
Space Reservation: January 3, 2020
Materials Due: January 3, 2020
**No cancellations will be accepted after January 3, 2020
Advertising Contract (PDF)
HOPA’s mobile app will be promoted to over 1,300 attendees. The schedule of events, educational session descriptions, speaker bios, and exhibitor info will be listed on the app.
In 2017, 93% of conference attendees used the mobile app!
Mobile App Contract (PDF)
Room-Drop - $8,000
Place a flyer or brochure in every HOPA attendee's hotel room (reach 700 HOPA attendee's room).
Bag Insert - $4,000
Place a flyer or brochure in every HOPA attendee's tote bag (reach over 1,300 HOPA attendees).
Room-Drop/Bag Insert Reservation Date: March 1, 2019
Year Round Marketing and Advertising
Email announcing “New Issue” Notification to HOPA Members
Place a vertical banner ad on the email notification
- Fee: $2,500 per issue
Place a button ad on the email notification
- Fee: $1,500 per issue
HOPA News - Now in Print and Completely Redesigned!
Mailed to all HOPA members (over 2,700)
Place a full page ad (printed) within the Newsletter
- Fee: $5,000 per issue
Ad Specs for HOPA News
Full page with bleed
8.375 x 10.875 (plus 1/8” bleed)
Live Area: 7.875 x 10.375
1/2 page Vertical
3.625 x 9.6875
1/2 page Horizontal
7.5 x 4.75
1/4 page Vertical
3.625 x 4.75
1/4 page Horizontal
7.5 x 2.25
Reach HOPA's over 2,500 members via an email blast. You provide the content and HOPA will distribute your message to our members.
HOPA reserves the right to refuse any blast email request.
HOPA may send a blast email on behalf of your company if the following conditions are met:
- The request to send an email will be submitted in writing using approved order form so that all pertinent information is collected related to the email. A final draft copy of the email, including any links, artwork, graphics, etc., must be submitted for approval.
- The fee of $2,500 per email communication Pre-payment is required
The template size is 650 pixels width – the length is up to the vendor.
Emails go out to the full membership, not segmented lists.
Mailing Lists for Direct Mail or Surveys
HOPA provides qualified organizations with the opportunity to include members in their direct mail campaigns in accordance with HOPA’s Mailing List/Label Request Policy. The full policy and request form is available for download here.