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There are numerous ways to reach our members, both through publications and advertising. Choose the ways that best suit your particular needs!

HOPA Newsletter

HOPA ENews

Newsletter E Blast

Email announcing “New Issue” Notification to HOPA Members 

Place a vertical banner ad on the email notification

  • Fee: $2,500 per issue

Place a button ad on the email notification

  • Fee: $1,500 per issue

 

HOPA News - Now in Print and Completely Redesigned!

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Mailed to all HOPA members (over 2,700)
Place a full page ad (printed) within the Newsletter

  • Fee: $5,000 per issue

Ad Specs for HOPA News

Full page with bleed
8.375 x 10.875 (plus 1/8” bleed)
Live Area: 7.875 x 10.375

1/2 page Vertical
3.625 x 9.6875

1/2 page Horizontal
7.5 x 4.75

1/4 page Vertical
3.625 x 4.75

1/4 page Horizontal
7.5 x 2.25

Advertising Contract for HOPA News


Program Book Advertising

Advertising in the 2018 HOPA Annual Conference Program Book offers concentrated exposure to more than 1,200 hematology/oncology pharmacists worldwide. The program book will be distributed on site to meeting attendees and will contain the complete conference schedule, session descriptions, conference location guide, and exhibit schedule layout.

 

Program Book Advertising Specs & Rates

Size                               Rates

1 page ("8.5" x 11")    $8,000
1/2 page H ("8.5" x 5.5")    $5,000
1/2 page V ("4.125" x 11")    $5,000

Cover size is "8.5" x 11"; allow for 1/8" bleeds

Non-exhibitors are charged an additional 10%.
Rates are net. No agency discount will be given.

Exhibiting & Advertising packages are also available, see the exhibitor application for more details.

 

Program Book Advertising Dates

Space Reservation: January 3, 2019

Materials Due: January 30, 2019

**No cancellations will be accepted after January 3, 2019

Advertising Contract (PDF)


Marketing Opportunities

Mobile app

HOPA’s mobile app will be promoted to over 1,300 attendees. The schedule of events, educational session descriptions, speaker bios, and exhibitor info will be listed on the app.
In 2017, 93% of conference attendees used the mobile app!

Mobile App Contract (PDF)

For more information, contact Julie Ichiba at This email address is being protected from spambots. You need JavaScript enabled to view it..

 

Room-Drop - $8,000

Place a flyer or brochure in every HOPA attendee's hotel room (reach 700 HOPA attendee's room).

Bag Insert - $4,000

Place a flyer or brochure in every HOPA attendee's tote bag (reach over 1,300 HOPA attendees).

Room-Drop/Bag Insert Reservation Date: March 1, 2019


Reach HOPA Members Through our Email blast Opportunity!

Reach HOPA's over 2,500 members via an email blast. You provide the content and HOPA will distribute your message to our members.

 

Process/Criteria

HOPA reserves the right to refuse any blast email request.

HOPA may send a blast email on behalf of your company if the following conditions are met:

  • The request to send an email will be submitted in writing using approved order form so that all pertinent information is collected related to the email. A final draft copy of the email, including any links, artwork, graphics, etc., must be submitted for approval.
  • The fee of $2,500 per email communication Pre-payment is required
  • Acceptable email topics include patient resources, non-competitive educational programs, and non-product publications such as patient education materials. Surveys may be acceptable under certain terms and conditions (contact Julie Ichiba at This email address is being protected from spambots. You need JavaScript enabled to view it.). Promotion of other pharmacy, hematology or oncology meetings or events that are held within 30 days prior to or 30 days after HOPA events will not be accepted.

 

Template dimensions

The template size is 650 pixels width – the length is up to the vendor.

Emails go out to the full membership, not segmented lists.

Email Blast form


Mailing Lists for Direct Mail or Surveys

HOPA provides qualified organizations with the opportunity to include members in their direct mail campaigns in accordance with HOPA’s Mailing List/Label Request Policy. The full policy and request form is available for download here.

For questions about renting a mailing list, please contact HOPA Marketing Manager, Jeff Price at This email address is being protected from spambots. You need JavaScript enabled to view it..


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