2013 Advertising and Marketing Opportunities

Make your presence known at the 2013 HOPA 9th Annual Conference and beyond by advertising with us. Below are some great opportunities for you to connect in a more significant way with the more than 700 influential attendees at HOPA's conference or a broader group of HOPA Members.

• Program Book Advertising
• Room Drop
• Email Blasts
• Mailing Lists

Program Book Advertising

Advertising in the 2013 HOPA Annual Conference Program Book offers concentrated exposure to more than 700 hematology/oncology pharmacists worldwide. The program book will be distributed on site to meeting attendees and will contain the complete conference schedule, session descriptions, conference location guide, and exhibit schedule layout.

Program Book Advertising Specs & Rates

*** CSS Program Book Ad specs are different then above. Please see refer to Symposia Guidelines.

Program Book Advertising Dates

Click here for the Program Book Advertising Contract

Room Drop

Reach leading hematology/oncology pharmacy practitioners at the HOPA 8th Annual Conference by having your literature delivered directly to each attendee's hotel room staying at the Hilton Orlando. Attendees will be able to read your materials while deciding which exhibitors to visit and which events to attend.

Room drops are a cost-effective way to:

• Invite attendees to your exhibit, function or symposium
• Introduce a new product or service
• Educate hematology/oncology pharmacy practitioners on the uses and benefits of your products and services
• Show your commitment to hematology/oncology pharmacists and position your company as an industry leader.

Room Drops are available for $8,000. The size of the piece may not exceed 8 ½" x 11" and 1/16" thickness.

Click here for the Room Drop form.

Hotel Voicemail Marketing

Reach more than 700 leading hematology/oncology pharmacy practitioners at the HOPA 9th Annual Conference by having a voicemail message delivered directly to each attendee’s hotel room at the Westin Bonaventure Hotel & Suites in Los Angeles. This is an exclusive, once-per-day opportunity sent to all conference attendees at the headquarters hotel.

Hotel voicemail messages are a cost-effective way to

• Invite attendees to your exhibit, function or symposium
• Introduce a new product or service
• Educate hematology/oncology pharmacy practitioners on the uses and benefits of your products and services
• Show your commitment to hematology/oncology pharmacists and position your company as an industry leader.

Hotel voicemail messages are available for $8,000. Choose your date and we will help coordinate your message.

Click here for the Hotel voicemail message form.

Reach the HOPA Members through our NEW email blast Opportunity!

Reach HOPA's membership via an email blast. You provide the content and HOPA will distribute your message to our members.

Process/Criteria

HOPA reserves the right to refuse any blast email request.

HOPA may send a blast email on behalf of your company if the following conditions are met:

• The request to send an email will be submitted in writing using approved order form so that all pertinent information is collected related to the email. A final draft copy of the email, including any links, artwork, graphics, etc., must be submitted for approval.
• The fee of $2,500 per email communication Pre-payment is required
• Acceptable email topics include patient resources, non-competitive educational programs, and non-product publications such as patient education materials. Promotion of other pharmacy, hematology or oncology meetings or events that are held within 30 days prior to or 30 days after HOPA events will not be accepted.

Template dimensions:
The template size is 600 pixels width – the length is up to the vendor.
No surveys will be distributed.
E-mails go out to the full membership, not segmented lists.

Click here for the Email Blast form.

e-blast template (600 pixels wide)

Purchase a Mailing List

Take advantage of the opportunity to reach the decision makers in hematology/oncology pharmacy in your next direct mail campaign. The following guidelines apply when ordering lists or labels:

1. Duplication or reselling of labels or lists is not permitted.
2. Labels and lists are rented for a one-time use only. Pre-payment is required for all orders.
3. A sample mailing piece must accompany all orders. All orders are subject to approval.
4. Black-out dates apply for promotion of meetings or events occurring within one month (pre or post) of HOPA events.
5. HOPA reserves the right to refuse or accept any list rental order for any reason.
6. Allow 7-10 working days from the date the sample mailing piece is received by HOPA.
7. $500 fee for mailing list.

Click here for the Mailing List order form.

For more information on exhibiting at HOPA's 9th Annual Conference, contact:
Julie Ichiba, Senior Sales Manager, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 847.375.3697.