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2012 Commercial Support |2012 conference

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Commercial Support

We invite you to become a commercial supporter of the HOPA 8th Annual Conference.  Commercial support of the Annual Conference is a great opportunity for industry leaders and educators to reach this key audience.

Benefits of commercial support include
• maximizing your impact
• building relationships
• increasing your visibility
• supporting the specialty of hematology/oncology pharmacy.


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Note:  Educational grants are unrestricted.  Booth space is sold separately.

HOPA encourages you to abide by the appropriate guidelines such as PhRMA, AdvaMed, and ACPE.

*Welcome Reception and Poster Reception – Food and beverage service will be placed near your booth with signage acknowledging your support and providing excellent visibility.  You may provide cups and napkins with your company logo.
**Cyber station – E-mail/Internet stations will be located adjacent to registration where attendees find annual conference information, print handouts, and complete online evaluations to receive CPE.  Your organization will be recognized on computer screens as well as on the kiosks that house the computers. 

HOPA Thanks Our 2012 Industry Relations Council Members

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HOPA Thanks our 2012 Commercial Supporters

Amgen Platinum
Eisai Inc. Platinum
Genentech Gold
Lilly USA Oncology Division Silver

 

 


Marketing Opportunities

Enhance your visibility at HOPA's 8th Annual Conference by participating in additional marketing opportunities.  Check out the various programs that are available.

  • Program Book Advertising
  • Room Drop
  • E-mail Blast
  • Mailing List

Program Book Advertising

Advertising in the 2012 HOPA Annual Conference Program Book offers concentrated exposure to more than 700 hematology/oncology pharmacists worldwide.  The program book will be distributed on site to meeting attendees and will contain the complete conference schedule, session descriptions, conference location guide, and exhibit schedule layout.

Program Book Advertising Specs & Rates

1 page          (8.5" x 11")           $8,000   
1/2 page H    (11" x 4.125")       $5,000
1/2 page V    (4.125" x 11")       $5,000       
1/4 page V    (4.125" x 5.5")      $3,000


** Nonexhibitors are charged an additional 10%.  Rates are net.  No agency discount will be given.

*** CSS Program Book Ad specs are different than above.  Please see refer to Symposia Guidelines.

Program Book Advertising Dates

Space Reservation    January 13, 2012
Materials Due           January 27, 2012
**No cancellations will be accepted after January 13, 2012

Click here for the Program Book Advertising Contract.

Room Drop

Reach leading hematology/oncology pharmacy practitioners at the HOPA 8th Annual Conference by having your literature delivered directly to each attendee's hotel room staying at the Hilton Orlando. Attendees will be able to read your materials while deciding which exhibitors to visit and which events to attend.

Room drops are a cost-effective way to

•    invite attendees to your exhibit, function, or symposium
•    introduce a new product or service
•    educate hematology/oncology pharmacy practitioners on the uses and benefits of your products and services
•    show your commitment to hematology/oncology pharmacists and position your company as an industry leader.

Room drops are available for $8,000.  The size of the piece may not exceed 8 ½" x 11" and 1/16" thickness.

Click here for the Room Drop form.

Email Blast

Reach the HOPA Members through our NEW email blast Opportunity!

Reach HOPA's membership via an email blast. You provide the content and HOPA will distribute your message to our members.

Process/Criteria

HOPA reserves the right to refuse any blast email request.

HOPA may send a blast email on behalf of your company if the following conditions are met:

  • The request to send an email will be submitted in writing using approved order form so that all pertinent information is collected related to the email. A final draft copy of the email, including any links, artwork, graphics, etc., must be submitted for approval.
  • The fee of $2,500 per email communication Pre-payment is required
  • Acceptable email topics include patient resources, non-competitive educational programs, and non-product publications such as patient education materials. Promotion of other pharmacy, hematology or oncology meetings or events that are held within 30 days prior to or 30 days after HOPA events will not be accepted.

Template dimensions:
The template size is 600 pixels width – the length is up to the vendor.
No surveys will be distributed.
E-mails go out to the full membership, not segmented lists.

Click here for the Email Blast form.

e-blast template (600 pixels wide)

Mailing List

Take advantage of the opportunity to reach the decision makers in hematology/oncology pharmacy in your next direct mail campaign. The following guidelines apply when ordering lists or labels:

  1. Duplication or reselling of labels or lists is not permitted.
  2. Labels and lists are sold for one-time use only.
  3. HOPA must approve the mailing piece to be sent. Submit a sample with your order form and payment.
  4. All orders are subject to approval.
  5. Allow seven (7) working days from the date the sample mailing piece is received by HOPA.
  6. $500 fee for mailing list. Pre-payment is required for all orders.

 Click here for the Mailing List order form.

For more information on exhibiting at HOPA's 8th Annual Conference, contact:
Mary Paulson, National Sales Manager, at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or 847.375.4803.